Here at AVA, we’re all about healthy eating, and that goes way beyond counting calories.
Everyone’s always asking me what’s best and what’s worst – fat, carbs, sugar, protein...?! The bottom line: foods aren’t good or bad, best or worst, they’re food. And food is an essential part of living!
As AVA’s Chief Wellness Officer, I couldn’t be happier to see how our culture is shifting when it comes to thinking about eating and “dieting.” “Diet” is a 4-letter word that evokes misery, restraint, judgement, failure and shame. Never mind that diets don’t work. No wonder people don’t like dieting!
The problem is, our society is facing major health concerns, with significant burdens caused by obesity and chronic disease. For the first time in modern history, children are predicted to have a shorter lifespan than their parents, due to poor eating habits, lack of activity and being overweight.
The good news: Millennials and Generation Z have rebelled against their parent’s thinking about diet foods and body shame with refreshing, outspoken #bodypositive and wellness focused messages.
So, how can body acceptance co-exist with the overwhelming amount of data showing how important weight management is for a long and happy life? That’s where AVA comes in.
We simplify tracking, calorie counting and journaling your daily food intake by doing all the hard work and lookups for you. And if Instagram is more your style, your AVA journal gives you a way to “paint” your story with the images you text to us.
This is a helpful way to spot patterns – your love of healthy (or not-so-healthy) eating – rather than thinking about “good” and “bad” foods. Removing judgement from eating is so important in terms of getting our nation back on track, from healthy living to longevity, to academic, even job performance.
As a nutritionist with 20 years’ experience, I’ve seen the value first-hand in building communities around a healthy lifestyle. And as a mom of 2 young boys with a husband who’s super active and fit, we live it every day at home! Our diets aren’t “perfect,”; balance and healthy eating is all about living a real life. I want my two boys to see for themselves how good it feels eating plant-based, minimally processed foods and let them experience what happens when they load up on candy or chips at a party (BTW, they’ve decided on their own that they don't like it).